Master's of Science in Marketing at University of Alabama

The University of Alabama offers a one-year Master's of Science in Marketing through its Department of Marketing. The total tuition fee for this program is USD 29,230. To gain admission into the Master's program, students must demonstrate proficiency in English by taking tests such as IELTS, TOEFL, or PTE. Additionally, applicants need to have a minimum graduation cutoff of a CGPA of 3.0 on a scale of 4.

Marketing is a business field that focuses on finding out what consumers and companies need, and creating marketing plans to meet those needs.

The Master of Science in Marketing is a thorough program designed to help students gain strong skills in marketing analysis.

This degree offers two specializations and two focused areas of study:

• Digital and Social Media Marketing Specialization: This specialization explores the world of digital marketing. It includes a course on social media marketing strategies, followed by classes on digital marketing analytics and advanced digital marketing techniques.
• Marketing Analytics Specialization: This specialization has a strong focus on statistics and SAS programming, with an emphasis on data analysis and data mining.

Additionally, there are two focused areas of study:

• Marketing Management Focused Area of Study: This area offers maximum flexibility in choosing courses and planning careers.
• Professional Sales Focused Area of Study: This area is popular among marketing and non-marketing students who want to combine sales skills with knowledge from their major field to work in various industries and services.

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12th Grade

There is no specific cutoff mentioned for 12th grade.

Graduation

Applicants must have a degree that is equal to a U.S. four-year bachelor’s degree from an accredited university or college. They should have an overall GPA of 3.0, a GPA of 3.0 for the last 60 semester hours in a degree program, or a GPA of 3.0 for a completed graduate degree program. The average GPA of students who were accepted recently is about 3.5.

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Application Process for the University of Alabama

Step One: Prepare Documents for Application

Statement of Purpose (SOP)
Write a Statement of Purpose that explains why you want to pursue this degree.

Letters of Recommendation (LOR)
You need to provide three recommendation letters. At least one letter should come from a professor in your undergraduate major or in the field you want to study in graduate school. If you are applying for a Master of Accountancy, you must submit two Letters of Recommendation.

Curriculum Vitae (CV)
Include an up-to-date resume with your application.

Step Two: Additional Documents Required

Make sure to submit the following documents:

• Transcripts from all colleges you have attended
• Individual mark sheets and diplomas
• Official GMAT or GRE scores
• Proof of English language proficiency

Step Three: Start Your Online Application

Begin your application process through the university's online portal.

Step Four: Application Fees for This Course

The application fee is USD 80, which is approximately INR 6.74 thousand.

Payment Method: You can pay using a credit card. The University of Alabama also offers a payment plan that allows you to make four monthly payments during the Fall and Spring terms based on actual charges. The first payment along with a $30 processing fee is due at the time of enrollment.

Calculated at the exchange rate of 1 USD = INR 84.27 | Tuition & expenses were last updated in December 2024"